Jasmine Lane by Elie Saab

Durar Group – Jasmine Lane by Elie Saab

Durar Properties, part of Durar Group, has been operating as a leading property development group in Dubai, delivering premium residential offerings and transforming the city's real estate landscape. The collaboration with prestigious brand Elie Saab for the creation of Jasmine Lane villas in Jumeirah Golf Estates was a natural process for the developer, following the achievement and success of other projects such as J One tower in Business Bay and MASA Residence in Al Marjan Island. It is not the first time a major brand like Elie Saab has expanded into real estate but in the case of Jasmine Lane, the branded homes effortlessly transform the designer’s aspiration into reality, with a mix of nature, fashion, and the creation of elegant liveliness that characterise the villas.

A New Expression of Branded Living

Ushering the affluent buyer into an immersive realm of premium living standards, from branded furnishings and bespoke fit-outs to elegantly designed interiors, the Jasmine Lane branded homes are creating a full lifestyle experience. In a market that continues to evolve and is consistently faced with high demand, exclusivity, quality, and privacy matter most to luxury buyers. The convergence of prestigious brands with home ownership is at an all-time high, and branded residences in Dubai have carved a distinctive niche in the market, reshaping expectations for high-end living.

A world-class residential golf haven, Jumeirah Golf Estates offers the finest homes at the heart of two internationally celebrated golf courses – Earth and Fire – and exceptional leisure facilities. Spanning 1,119 hectares of verdant landscape, the community presents unmatched investment opportunities and a premier lifestyle, reaffirming the popularity of golf communities across the UAE. Home to over 700 families and 1,835 residences, Jumeirah Golf Estates features 16 distinct communities, each overlooking the golf courses. As the host of the annual DP World Tour Championship and home to the Middle East’s sole European Tour Performance Institute, Jumeirah Golf Estates is unmatched among the world's elite golfing destinations.

With its prime location and luxurious features, Jasmine Lane is set to become one of the most sought-after residential addresses in Dubai and is a great opportunity for homeowners and investors seeking a high-end lifestyle.